To thrive in today's market, top professionals share the best practices for sustainable, measurable return on their marketing (and time) investments:
- Know your numbers: The National Association of REALTORS® tells us that statistically, even in THIS market, 66% of all the business generated by 95% of the most successful professionals in this industry come from:
- Family
- Friends
- Close Acquaintances
- Referrals from the first three
According to the Millionaire Real Estate Agent, by Gary Keller, you can expect that one in every twelve people in your sphere of influence will result in one transaction per year if you stay in consistent contact. That should put staying “top-of-mind” with the VIPs in your prospecting base TOPS on your to-do list! - Be consistent: In the words of direct marketing Guru, Dan Kennedy, "Everyone shows up once! The business and the loyalty of customers goes to the ones that show up again, and again and again -- long after the competition has moved on to the next prospect." Keep in mind, do consumers remember the first agent they hear from or the last? The answer is simple: the last. Show up month after month, listing after listing and you create the "brand" you need to survive and thrive in ANY market.
- Systemize. Think about all the things you were going to "get to" today, this week, this month and never did. Busy agents lead busy lives and the propensity for the "balls to get dropped" is not just high, it's staggering. “The key to success is having a system,” shared Terry McDaniel, Top Agent with RealAgile and CRS instructor. "I love that I can tap into the MLSmailings.com system, automate my marketing with 48 hour turn around time AND I don't have to touch it. Now that's just smart prospecting!"
Industry icon, Floyd Wickman adds, "What's that old definition of insanity? Doing the same things over and over and expecting different results? If you KNOW that left to your own devices an important part of growing your business is NOT getting done - delegate it. Systemize it. Ensure that it happens. MLSmailings.com is a great way to do all three."
Agents across the country are noticing a significant return on their investment when the send Just Listed and Just Sold postcards on EVERY listing, EVERY time. So can you.
Every time you take a listing www.MLSmailings.com automatically send a Just Listed postcard to 100 close homeowners as soon as you enter a new listing into your MLS, within just 48 hours! Then, when your listing sells, we'll send 100 Just Sold postcards to those same homeowners. It's totally automated. We also send the list of recipients to you via email for your fast, effective follow up!
No monthly fees. No long term obligation. Just results – measurable results you can count on.